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Flower by Kenzo L’Elixir

By Redactie, Monday 21 september 2015

Flower by Kenzo L’Elixir

After having revealed TOTEM, its latest fragrance range, KENZO has introduced a new gourmand scent to the Flower by Kenzo line for autumn. Staying true to the Flower by Kenzo saga, the new scent is very feminine, powerful and sensual with a hint of sweetness.

Created by master perfumer Alberto Morillas, the Flower by Kenzo l’Elixir opens with succulent notes of raspberry and mandarin. Bulgarian rose essence, orange blossom absolute, bourbon vanilla absolute and praline aromas complete the fragrance.

The advantage of using Bulgarian rose, according to Morillas, is the incomparable femininity that it exudes, revealing a unique scent with every harvest, an essence with numerous aromas that is always surprising.

A noble and unique ingredient for perfumers, he calls it the most beautiful of roses. Its signature scent is instantly recognizable, rich and complex.

The bottle is designed by Serge Mansau. For this new scent the long iconic Flower by Kenzo flacon is dark red with gold colored poppy flowers.

Patrick Guedji, creative director of Kenzo Parfums, chose to shoot the campaign around the Brazilian National Congress in Brasilia.

The campaign film (below) stars Chinese model Ming Xi.

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